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Name: Resellers Reef
Telephone: (904) 375-1091

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Resellers Reef

"Specializing In Gently Used Fishing Gear"

About Us

At Resellers Reef, we've proudly served the Orange Park, FL community as your go-to bait shop and fishing store since 2018. Specializing in both new and gently used fishing gear, we offer a comprehensive buy, sell, and trade service for everything from rods and reels to bait and tackle. Our mission is to create a unique haven for the fishing community, providing everything you need for an unforgettable day on the water. As we continue to grow, we're excited to serve Orange Park and its neighboring areas even better. We warmly invite you to visit us today to explore our extensive selection of gently used fishing gear, lures, bait, rods, nets, apparel, and more!

Areas Served

St. Johns County, FL | Duval County, FL | Orange Park, FL | Mandarin, FL

What We Offer

Our Specialties include:

High Quality Pre-Owned Fishing Gear
Unique Store
Locally-Owned-and-Operated

Our Services include:

Buy, Sell, and Trade Fishing Gear
Line Spooling
Lure Rigging

Our Brands include:

Cast Fishing
Frabill
AFTCO
6th Sense
Bates Fishing Reels
Finwick Elite Ensure
Johnny Jigs
Dark Matter
Plano
Banshee Rods
Googan Baits
Krok
(The Bass Federation) TBF
St. Croix
Penn Battle
Rapala Lures
Tormentor Lures
C&H Lures
Mustad Lures
Bomber Lures
Mann's Lures
Mahi Maniac Lures
Billy Baits
Shamano
Calcutta Outdoors
Accurate Reels
Island Lures
Daiwa
Crowder Rods
Tsunami
P-Line
Star Rods
Nomad Design Tackle and Rods
Penn
Diamond Fishing Products
Bionic Bait
Bull Bay Rods
Florida Fishing Products
Momoi
Black Fin Rods
Avet Reels
Seaworx
Bengel
Slappafish Stickers
Bally Hoo
JYG Pro Fishing
Berkley
Zmann
Yozuri
Slayer Inc
Skinny Water Lures
Clarity Lures
Heckney Baits

Our Products include:

Frozen Bait and Off-Shore Frozen Bait
Live Worms
Board Shorts
Ribbonfish
Jigging Rods
Sun and Baseball Hats
Coolers
Telescope Folding Net
T-shirts
Bait and Tackle
Tackle Boxes
Fishing and Cast Nets
Polarized Glasses
Fishing Rods and Reels
Electric Reels
Trout and Redfish Lures
Fish Bag Coolers
Fishing Gaffs
Kid's Fishing Products
Deep Drop Rigs and Weights

Testimonials

On 4/29/2025 Charlie Skinner had this to say:
Can’t say enough positive about Resellers Reef. Honest guys. Incredible selection of gear for any and all skill levels. Not intimidating. This place is what fishing is about from top to bottom. Thank you Matt!

On 4/28/2025 Kevin had this to say:
Good selection of fishing gear. I’ve bought a few rods, lures and line here. Good quality stuff. Testimonial written by Kevin on this site.

On 4/27/2025 Eric Williams had this to say:
Always an enjoyable experience when i go there, so helpful and friendly, please go get all your fishing stuff there.

On 4/12/2025 Brooke Greer had this to say:
Resellers Reef has truly set the bar high when it comes to top-tier service and premium products. From start to finish, the experience was seamless. Their website is easy to navigate. What really stood out was their customer support. Prompt, professional, and genuinely helpful from Matt the owner. Exactly what you want when shopping. Whether you’re a seasoned collector or just getting into the game, Resellers Reef is a trustworthy and reliable go-to. Highly recommend to anyone looking for top-notch service. I’ll definitely be coming back! Go support their locally owned business!!! Testimonial written by Brooke Greer on this site.

On 3/30/2025 Leticia Hladik had this to say:
Matt and Charlie are the two guys who run the shop and they are both amazing. They are always friendly, nice, exceptional customer service and they always go above and beyond. They have everything you need from fishing rods/reels,lures, hats, shirts and more. Go check this place out, you won't be disappointed.

Contact Us

Resellers Reef
1632 Park Ave #102 Orange Park, FL 32073
Phone: (904) 375-1091
Email: mattsellsthebest@yahoo.com

1 and half miles south of 295, in Fantastic Floors shopping plaza

Where To Find Us

Payment Types Accepted

Visa, MasterCard, American Express, Discover, Debit Cards, Cash

Our Hours

Holiday Hours May Vary. Please Call For Details.

Monday: 10:00 AM - 7:00 PM
Tuesday: 10:00 AM - 7:00 PM
Wednesday: 10:00 AM - 7:00 PM
Thursday: 10:00 AM - 7:00 PM
Friday: 10:00 AM - 7:00 PM
Saturday: 10:00 AM - 7:00 PM
Sunday: 12:00 PM - 6:00 PM

News

Dive into the Best Fishing Gear Services at Resellers Reef!

Are you a fishing enthusiast looking to upgrade your gear or find the perfect setup? Look no further! At Resellers Reef, we offer a range of top-notch services tailored to your needs:
- Buy, Sell, and Trade Fishing Gear: Whether you're looking to snag a new rod, sell your old tackle, or trade gear with fellow anglers, we've got you covered. Our wide selection and hassle-free process make it easy to get the gear you need and pass on what you no longer use.
- Line Spooling: Keep your fishing line in perfect condition with our professional line spooling service. We ensure your reels are prepped and ready for your next big catch, so you can focus on reeling in those trophy fish!
- Lure Rigging: Customize your lures with our expert rigging services. Whether you're preparing for a freshwater or saltwater adventure, we’ll help you set up your lures to maximize your success on the water.

Come visit us at Resellers Reef and let us help you gear up for your next fishing expedition. Our knowledgeable staff is here to assist you every step of the way!